Paramount Beauty is introducing an exciting new initiative called "Products in the Press." We'll be keeping you up-to-date on which of your favorite products have recently gotten some love from the media. Look for the badge (shown above) on products throughout our site, and read the short description to find out who's talking about them. Here's what's been featured for Jan/Feb!



OPI Infinite Shine Purpletual Emotion and To Infinity and Blue-Yond!
OPI presents Infinite Shine Gel Effects Lacquer System. Shine that lasts until you remove!

OPI Lacquer Love is in My Cards
OPI Lacquer is the most asked-for brand in the industry. The extensive variety of shades, trend-setting special effects, and unique textures make OPI the only choice for salon professionals.

OPI Hello Kitty Lacquer Charmmy and Sugar
From soft, elegant classics to edgy, eye-popping brights, OPI has the super cute shades your clients want!



essie Retro Revival
The essie Retro Revival Collection takes you back through their collections and into Vegas for its fabulous anniversary.



GrandeEye Couture Center Deal
Everything you need for grande eyes and brows.



Repechage Vita Cura Triple Action Nutri Oil
This triple action oil replenishes the skin's moisture barrier and provides deep conditioning benefits.

Repechage Anti-Aging Vita Cura Triple Firming Cream
This superior moisturizing cream diminishes the appearance of fine lines and wrinkles while improving skin elasticity and firmness.



Blndn Brighten You Brightening Shampoo
Turn on your bright and give your locks the jump-start they deserve.

Eufora Pure Polish
This shine emollient acts as a unique, lightweight finishing gloss. Controls frizz and flyways without any greasy feel.

Schwarzkopf OSiS+ Sparkler
Shine spray for instant sparkling shine.




FROMM 1907 Copper Core Brush
The Newest Technology in Thermal Brushes.

Unite U Paddle Brush Boar Bristle
Promote healthy hair with this boar bristle brush.

Centrix Heat Boss Thermal Brush
Take control back with the innovative Heat Boss thermal brush collection. Style your way and provide results that will turn chairs! Three sizes to choose from that support today’s hair styling trends and let you shine as the Boss.




HOT Tools Turbo Ionic Dryer
Energy efficient without compromising heat or airflow