A new hair color certainly changes your pace of life. It boosts your confidence, turns heads and kicks your fashion up a notch, but what happens when it washes out?

Hair colors are notoriously hard to maintain, which is why we’re excited to introduce a new type of at-home color conditioner that will maintain salon color or add a fun temporary look for a night out–Keune Color Craving in pastels and vivids.  

How to Use Keune Color Craving
1. Apply on wet hair for even product distribution
2. Use a mirror to make sure you get every spot.
3. Apply section by section.
4. Incorporate the conditioner throughout your hair with a wide-tooth comb.
5. Rinse and enjoy!

What Keune Color Craving is best for you? Get inspired and pick your favorite color below.

Keune Color Craving Cardinal Red
Red is an intense color that really pops with green, purple, and blue clothing. Brunettes: Use Keune Color Craving on your ombre or balayage highlights to kick your ponytail up a notch.


Keune Color Craving Multi Color
This raspberry hued palette is a color look to suggest to your stylist. They’ll need to carefully paint each section to create this raspberry hued updo.

Keune Color Craving Lovely Lavender
If you’re looking for an Instagram-worthy color, look no further than Lovely Lavender. Any picture becomes interesting with this dreamy, pastel hair color. Pair with black skinny jeans and an oversized T-shirt for a fashion forward look.


Keune Color Craving Passionate Pink
Bright pink hair is a fan favorite, so there’s endless inspiration with a simple Google search. Vibrant pink can be worn in multiple looks: dip-dye, streaks, highlights, all-out color, etc.


Keune Color Craving Peach Mist
Peach hair color instantly says “trendsetter.” It’s definitely a unique color choice that isn’t often explored. Paint subtle streaks into your hair or color your whole head to be an early adopter of this style.


Keune Color Craving Pink Flush
Pastel goth or demure damsel, pastel pink hair is a color that’s sure to please. Wear the look neat and prim with thick, blunt bangs or tousled and messy with textured curls.


Keune Color Craving Sunset Copper
If you’re a blonde looking for a quick color changeup that’s more on the warmer side, try this shade for a gorgeous copper blonde hue. Rich redheads can also keep an orangey, natural hue with this color.


Keune Color Craving Velvet Violet
If you’re on the fence about an intense color change or just want a more low-key vibe, an intense purple is a subtle way to step into the world of fun hair color.


Keune Color Craving Powder Blue
Blue hair seems to flatter most everyone—you can’t go wrong with this color. It has chameleon-like tendencies to blend in with whatever you’re wearing and what you’re doing—giving off chill vibes along the way.


Apply Color Craving every four shampoos—the 5.1 oz. bottle lasts about four applications. This non-permanent hair color (for use on bleach or light blonde hair) is the perfect way for clients to maintain salon-quality color between appointments and for salons to boost retail sales.

It’s time to indulge. Find Keune Color Craving on Paramount Beauty and try all the colors today. For more of the scoop on professional beauty products, follow Paramount Beauty on Facebook, Instagram and Pinterest.