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Keune Launches its First Collaborative Collection, Beyond True Beauty


Join Keune Haircosmetics and Paramount Beauty in celebrating the global launch of the first collaborative artistic collection, Beyond True Beauty.

It has been Keune’s long-cherished desire to offer stylists the opportunity to really challenge themselves, elevate their artistic skills, and explore the boundaries of their creativity. That’s why Keune is proud to present their all-new Beyond True Beauty concept, dedicated to the extreme, the avant-garde, and the artistic. It’s a world where boundaries don’t exist and inspiration is empowered.

To commemorate the launch, Keune assembled a Global Creative Dream Team at its headquarters in Amsterdam to create Beyond True Beauty’s first collection: Lost in Perfection. These artists, who joined forces for the love of hair and art, include Ilham Mestour (Global Creative Artistic Director, Keune Haircosmetics), George Alderete (Creative Ambassador, Keune Haircosmetics North America), Marriët Gakes (Global Color Director, Keune Haircosmetics) and Roberto Tarla (Creative Director, Keune Haircosmetics Australia and New Zealand).

Keune North America will be offering an incredible Beyond True Beauty master class with both Ilham Mestour & George Alderete on August 26 at the Keune Advanced Academy in Atlanta.

Get inspired and sign up for the class in August with Ilham Mestour & George Alderete and shop the entire Keune range at Paramount Beauty.

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