What's New

NEW! Joico LumiShine!

09.08.2015

Hair with up to twice the shine*
100% replenished and restrengthened hair**
Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos**

Joi starts on the inside. Joico's ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine. 

Arginine Replacement System: Unlike traditional hair color that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine. Arginine drives color molecules deep into the hair's cortex for long-lasting, fade-resistant results. It also reduces the amount of ammonia needed to color hair, improving client comfort during the color service.

Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos**, sealing in moisture, softness, and brilliant shine.

Quadramine Complex®: Joico's exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service.

Here's why you'll love LumiShine:

It's Easy! Three simple steps to brilliant color- consultation, formulation, and application.

It's Predictable...Reliable...and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection- every single time.

It Smells Amazing! LumiShine is formulated with Joico's exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

*Vs. untreated hair
**Based on laboratory testing of damaged hair


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