Fashion hair colors like blues, pinks and purples have taken over the hair industry (not to mention, Instagram) and they’re definitely here to stay. If you can offer clients a fun temporary hair color, you have the chance to build a long-lasting relationship that may increase client retention. They’ll trust your opinions and suggestions because they know you’re up-to-date on everything hair and beauty.

We offer temporary colors for every occasion, whether it’s a retail product for your on-the-go clients or a direct dye applied in the salon. For this article, we’ll compare temporary liquid fashion colors—definitely a mainstay product in 2016, whether it’s in a spray, cream or liquid form. We’ll show you the differences so you can make the best choice for your salon and budget.

Temporary hair color is named as such because it doesn’t use a chemical reaction that permanently colors the hair. This is different than demi-permanent or semi-permanent hair color in the fact that it’s truly temporary. In fact, most of these products are available for you to apply to clients in the salon and also to sell them as retail products, which makes it easy to introduce.

Liquid temporary color is great because it has the same look and feel as a demi-permanent, semi-permanent or permanent color (it doesn’t rub off on clothes or hands), but only lasts a few washes, depending on what product you’re using. It’s great for your commitment-phobe clients who are afraid to part with the way their hair looks. Of course, the longevity of the product depends on hair’s color, porosity and the way you apply. See our helpful comparisons below:

Joico InstaTint Spray
Type of Product: Temporary Color Spray
Bottle: Aerosol, 1.7 Fl. Oz.
How to Use: Spray directly onto finished styles.
Initial Hair Color: Any Hair Color
Pros: Fast! Small bottle allows for travel.
Colors Available: Fiery Coral, Mermaid Blue, Orchid, Pink, Sapphire Blue
Perfect For: Retail opportunities or adding a pop of color to updos.


Keune Color Craving
Type of Product: Color Conditioner
Bottle: Squeeze Tube, 5.1 Fl. Oz.
How to Use: Apply with color brush, process for 15 minutes and rinse with water.
Initial Hair Color: Pre-lightened Hair, Level 10 or higher
Pros: Hair doesn’t get crunchy with a conditioner delivery system.
Colors Available: Cardinal Red, Lovely Lavender, Passionate Pink, Peach Mist, Pink Flush, Powder Blue, Sunset Copper, Velvet Violet
Perfect For: Clients who want to touch up their fashion color between salon appointments.


Schwarzkopf BLONDME Instant Blushes
Type of Product: Liquid Pastel Toner
Bottle: Pump Spray Bottle, 8.4 Fl. Oz.
How to Use: Spray onto dry hair, comb for even distribution and blow-dry.
Initial Hair Color: Blonde Hair
Pros: Spray-and-go hair. Acid pH makes this product gentle enough for bleached hair.
Colors Available: Ice, Jade, Steel Blue, Strawberry
Perfect For: Toning blonde clients behind the chair.


Liquid temporary color is perfect for the client who wants a fun color change without a big commitment. Introduce your clients to all our offerings at Paramount Beauty. Follow Paramount Beauty on Facebook and Instagram for more helpful hair tips.