Davines A New Colour Cream Base is the key element of Davines’ colouring system. Indeed, it can achieve all the results that are traditionally obtained with ammonia-based colours, but without using ammonia. The element characterizing the cream base is Sodium Metasilicate, a natural alkalinizing agent made up of quartz powder, characterized by a very high refractive index, which is much higher than that of diamond and can give hair an extraordinary shine. It is fully biodegradable and is also known as “soluble glass” because its structure is similar to that of glass, but it is soluble in water. It is used in synergy with the MEA contained in the colour to create the alkaline environment required for pigment penetration into the hair. It can also remove heavy metals from water, thus carrying out a protective function on the hair structure. Thanks to the presence of Sodium Metasilicate, MEA can achieve the same performance of ammonia fully respecting the hair structure. The cream base also contains Vitamin C with its well-known antioxidant properties; it works in synergy with the Carotenoids and Melanin present in the colour to create a mix with distinctive anti-free radical properties. Vegetable Vaseline is a fully natural active ingredient derived from castor oil and carnauba wax. Castor oil carries out softening and protective actions on the hair structure: it prevents hair breakage and the formation of split ends because it rebalances the amount of lipids in the hair. Vegetable vaseline also adds shine and carries out a moisturizing and conditioning action on hair. Carnauba wax has shine-giving and antioxidant properties as well.

Features & Benefits:
It gives the hair extraordinary shine
Softening and protective properties
Ammonia-free for a pleasant and odorless application
Gentle formula for soft and hydrated hair
Ammonia-free, without parabens

Professional product for in-salon use only.
Always use blended with A New Colour nuances and A New Colour activators following the proportions given on the technical dossier.

AQUA / WATER / EAU, OLEIC ACID, CETEARYL ALCOHOL, CETRIMONIUM CHLORIDE, HYDROGENATED VEGETABLE OIL, ETHANOLAMINE, POLYSORBATE 85, SODIUM METASILICATE, POLYQUATERNIUM-6, POLYSORBATE 20, RICINUS COMMUNIS SEED OIL / RICINUS COMMUNIS (CASTOR) SEED OIL, CETEARETH 25, GLYCERYL DIBEHENATE, TRIBEHENIN, GLYCERYL STEARATE, CETEARETH-3, GLYCERYL BEHENATE, HYDROGENATED CASTOR OIL, COPERNICIA CERIFERA CERA / COPERNICIA CERIFERA (CARNAUBA) WAX / CIRE DE CARNAUBA, ASCORBIC ACID.