eufora color ARTISAN Direct Dye shades provide optimum brilliance with eufora color direct dye technology.  ARTISAN shade vibrancy will last up to 12 shampoos when used harmoniously with the eufora COLOR ELIXIR SYSTEM and eufora COLOR LOCKING SYSTEM. An artistic array of 11 direct dye shades that will thrill the artist in every colorist.

ARTISAN shades are designed to be used on their own or blended to enhance your artistic freedom. Easily create Bright blends with custom formulations. 

Pre-Lighten hair to the required lightness for the shade desired.
Cleanse hair with eufora URGENT REPAIR SHAMPOO and blow dry 100%.
Add 1 pump (aprox. 1.5 g) of eufora COLOR ELIXIR pROFESSIONAL ADDITIVE (Step 1) for every 30g of Artisan Shade.
Section the hair finely to saturate each section. If applying into foils, ensure that each slice/weave of hair is fine enough to ensure complete saturation.
Process for 30 minutes. Heat is not required or recommended.
Rinse thoroughly with warm water. Do NOT shampoo.
Apply 3-5 pumps of eufora COLOR ELIXIR PROFESSIONAL SEALER (Step 2) and work through the hair from root to ends. Allow to penetrate for 10 min.
Combine equal parts eufora SCULPTURE and ILLUMINATE (eufora COLOR LOCKING SYSTEM and work through hair. Style. 
Cloud White and Sterling Silver may be applied to damp towel dried hair as a toner.

NOTE: Hot tools, such as straightening irons are not recommended immediately after application in order to preserve color retention

What is Direct Dye?

Direct Dye is not designed to penetrate the cortex, if used by itself
Porosity and Texture are major contributing factors
Transported onto the hair in form of lotions, foams, liquids or gels
Physically adheres to the outside of the hair in a similar action like magnetism
Does not alter the hair chemically
Fades out on healthy hair