Discover A Dazzling Spectrum Of Bold, Brilliant Color with Joico Color Intensity - their intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*

Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

Features & Benefits:
• Over-the-top vibrancy that lasts and lasts
• Reconstructs with Quadramine Complex for guaranteed healthier-looking hair after every color service
• Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
• Bold Shades last up to 20+ shampoos*
• Metallic Shades last up to 15 shampoos*
• Pastel Shades last up to 10 shampoos* Intermixable shades = endless creative possibilities

Step 1: Apply to clean, dry hair ¼-inch from the scalp.
Step 2: Process for 20 minutes.
Step 3: Rinse well, with cold water, for several minutes, rinsing different colors separately.
Step 4: Shampoo with Color Endure or K-PAK Color Therapy.

Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator.
• Do not mix with Vero K-PAK Color or Vero K-PAK Chrome shades.
• Wear gloves to avoid staining.
• After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome or LumiShine Demi-Liquid shades to create the perfect base for vibrancy.