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Davines: A Commitment to Sustainable Beauty

08.03.2021

Davines’ ideal of beauty finds its inspiration in the concept of equilibrium between substance and shape. Their style is inspired by simplicity, harmony and good taste. By creating “beauty” they want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love. Meanwhile, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate. 

Davines Quote
A Certified B Corp Since 2016

Becoming a Certified B Corp is no easy task! The Davines Group went through a rigorous assessment by nonprofit B Lab®, which evaluated its performance in the areas of employees, environment, governance, community, and customers and ensured it was creating a positive impact on the world economically, socially, and environmentally. It encompasses everything you could imagine: from the types of cars their team drives, the paper the office uses, how employees volunteer, and more! For Davines, becoming a Certified B Corp fits perfectly into its vision of sustainable beauty.

The Fruit Tree Foundation

Every April, The Davines Group encourages their salons to fundraise for The Fruit Tree Planting Foundation, a nonprofit charity that helps provide food and income generation to communities and families in need around the world. This year, the proceeds will go to planting 5,000 trees in Peru. Davines and The Fruit Tree Planting Foundation will choose the salon that has the most creative and successful fundraising efforts, and the team members of the winning salon will go to the South American country to help plant the trees alongside the families who receive them.

Incorporating Slow Foods

Have you checked out your Davines ingredient list lately? In collaboration with Slow Food Foundation for Biodiversity, each of Davines' nine product families that are a part of the Essential Haircare line includes one active ingredient from a Slow Food Presidium. Take one of our favorites, Davines LOVE Smoothing Conditioner: It’s made with olive extract from the farm of Mr. Carmelo Messina in a small area of Italy called Ficarra.

Davines Packaging
Their Packaging is So Much More Than Meets the Eye

The packaging for Davines’ Essential Haircare line is not only chic, but it’s also ready for its next incarnation. The packaging is made out of reusable, food-grade materials, but also can be reused easily by you! Since 2018 Davines Group can proudly declare that all of our product packaging is 100% compensated.
 
More than two decades later, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. While they continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, their roots are firmly planted in their beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.

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