Joico JoiWhip Firm Hold Foam is the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection.

Features & Benefits:
Creates lasting volume and body
Boosts shine
Fights frizz and flyaways
Thermal protection
Protects against pollution
Paraben-free
Silicone-free

Shake well.
Hold can upside down and dispense into hand.
Distribute evenly onto damp hair.
Style.

KEY INGREDIENTS:
Volumizing Polymer
Moringa Seed Oil