Schwarzkopf Professional announced that the very talented celebrity stylist Chris Appleton is the new Schwarzkopf Professional Global Color Ambassador!

Sofia Vergara is Schwarzkopf Professional's New Global Brand Ambassador.

Everyone is racing to red in 2023!

Here at Paramount Beauty we are passionate about carrying brands that care for the earth and their communities. That's why we are proud to bring L'ANZA to salons along the east coast.

Check out Hilary Duff's Bright Blonde Life Formula by Joico.

Those who missed a Facebook Live from their favorite brand can find all the previously recorded education here at Paramount Beauty.

SalonTREND is much more than a “salon,” it is a place where we CHANGE, CREATE, INSPIRE!

A one of a kind salon experience you won't soon forget. The knowledgeable team of artists at Razing Hair Salon are continuously collaborating their ideas and techniques in order to provide guests with individualized and specialized services that are as unique as each of them.

Check out the amazing Bohemian Rose Hair Studio in Brooklyn, owned by Nicole Esposito and Tarin Sukkarieh.

Let’s roll out the red carpet for La Salon Bianca in Rochester, New York, winner of Democrat & Chronicle’s Best Salon for the seventh year in a row.

Alchemic continues to garner attention from beauty editors, with a feature in both O, The Oprah Magazine, and Vogue. Elle notes your Hair Assistant Prep Shampoo as being a great eco-conscious pick.

“Moroccanoil: Passion with a Purpose” demonstrates the deep appreciation Moroccanoil has for the professional salon industry, recognizing the success of the brand is largely credited to the devotion of top-leading hairstylists.

Get the winners of Behind the Chair’s 17th Annual Stylist Choice Awards at Paramount Beauty.

Get some inspiration with these unique haircut trends that are sure to be popular for summer 2017.

Keep your salon up to date with trend predictions for 2017 with Mustafa Avci and Alfredo Lewis.

Joico InstaTint was featured on “Live with Kelly” as one of Lawrence Zarian’s picks for his 2016 Gift Guide! Watch the video for the unique gift idea!

Halloween only comes once a year. With a little (or a lot) of eyeliner or eyeshadow, rock Halloween 2016!

Schwarzkopf Professional teamed up with Odile Gilbert for model styling of the NYFW Rodarte Runway Show. OSiS+ styling products were the perfect tools for this teamwork!

Can’t decide on one hair color? You can always opt for stunning pinks, blues, and purples that will transform you into a majestic unicorn.

Kim Vo, Global BlondMe Ambassador, explains how to paint sunbre (an evolution of ombre) highlights with Schwarzkopf's BlondMe Instant Blush Paint-On Lightener.

We’re comparing temporary hair colors to help you make the best choice for your salon’s budget.

Alyssa LoCasto attended the Moroccanoil NYC Academy and earned the opportunity to work with Moroccanoil for New York Bridal Fashion Week!

In this blog, learn more about Keune Color Craving Vivids and Pastels and what color works best for you. Purchase Keune Color Craving at Paramount Beauty.

Congrats, Dana Hodges Caschetta! The stylist earned a slot on The Colorist's annual 30 Under 30 list of hot, young colorists.

Surely, you’ve heard of contouring before. Learn how to do our version with two tones of foundation, some bronzer and a little setting powder!

With help from Eufora's Mirza Batanovic, you can get this athletic, feminine bun straight from the Katie Ermilio runway at New York Fashion Week.

Feast your eyes on all the ‘70s inspired fashion from Fashion Week. As summer heads into fall, make the perfect closet transition with fringe and fur.

Hit the books and brush up on your bang knowledge. We travel back in time to explain how this fringe was worn by Egyptians, medieval men and style icons like Brigitte Bardot.

What does prohibition have to do with 18.21 Man Made? In this article we explore the American ideals behind 18.21 and Verb Professional Haircare Products.

Dry shampoo can create messy, bedhead texture that's perfect for the beach. Learn how to get kinks out, say no to shine and create massive volume with this article.

Dreamy summer hair looks all rolled into one inspiring article. Wherever you go or whatever you do, we have your hair covered.