Alfaparf’s mission is to promote beauty and make a difference starting with the little things. How are they doing it? Product performance: They aim to create innovative products, services, and technologies and to constantly improve their quality. Agility: They react to the market developments, providing solutions quickly and effectively. Territory: They combine the uniqueness of the Italian offering with the requirements and ideas from all over the world. Sustainability: They implement concrete actions to reduce our environmental impact and protect people’s rights.

The 2030 Agenda, with its Sustainable Development Goals, has highlighted the need for change for governments, individuals and businesses. As the main driver of economic development, companies play a leading role in this great program of action: in order to achieve these common goals by 2030, companies all over the world - including Alfaparf Milano - are required to give their own contribution through new responsible business models, investments in research, innovation and development, establishment of partnerships and collaborations with stakeholders. Alfaparf has developed a Sustainability Plan which is based on four fundamental themes: Mitigating climate change, Taking care of their Alfaparf people, Creating value through innovation, and Being transparent and responsible.