What are B Corps?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

The B Corp Declaration of Interdependence

We envision a global economy that uses business as a force for good.

This economy consists of a new type of corporation - the B Corporation - Which is purpose-driven and creates benefits for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:

• That we must be the change we seek in the world.
• That all business ought to be conducted as if people and place mattered.
• That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
• To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Certified B Corp

Certified B Corporation began evaluating and certifying businesses for their sustainable practices (beyond product or service-level) in 2006. B Corp Certification evaluates the overall positive impact the company has on the environment, their employees, customers, and community. Each companies’ B Impact Report is transparent and available at bcorporation.net.

amika: as a Certified B Corp

Amika, a haircare brand founded in 2007, achieved B Corp certification in 2019, demonstrating its dedication to social and environmental responsibility. This certification reflects Amika's commitment to sustainable sourcing, cruelty-free practices, and ethical business operations. Amika's journey towards B Corp status underscores its holistic approach to business, prioritizing not only profit but also positive impacts on society and the planet. By becoming a B Corp, Amika joins a global movement of businesses striving to balance purpose and profit, setting a standard for ethical and sustainable practices within the beauty industry. They continue to further their mission to be a friend to hair, hairstylists, the planet, and our communities.

Davines as a Certified B Corp

Davines, an Italian haircare brand founded in 1983, achieved B Corp certification in 2016, solidifying its commitment to social and environmental responsibility. This certification reflects Davines' dedication to sustainable practices, including ethically sourced ingredients, eco-friendly packaging, and support for local communities. The company's journey towards B Corp status underscores its holistic approach to business, prioritizing not only profitability but also positive impacts on society and the planet. Davines continues to uphold its B Corp values, striving to set an example of ethical and sustainable business practices within the beauty industry.

Davines was recognized as "Best for Environment" in the years 2018 and 2019 by B Lab, the nonprofit organization behind the B Corp certification. This acknowledgment highlights Davines' outstanding performance in environmental stewardship and sustainability practices within its industry. The company's commitment to reducing its environmental footprint, utilizing renewable resources, and implementing eco-friendly initiatives contributed to these prestigious awards. Davines' consistent focus on environmental responsibility continues to set a benchmark for sustainable business practices in the beauty industry and beyond.

Keune as a Certified B Corp

Keune has been a Certified B Corp since 2023. Keune Haircosmetics has made significant strides towards becoming a more sustainable and ethical business across various aspects. In terms of production, they are transitioning to sustainability by aiming for a fully electric fleet by 2025 and utilizing solar panels on their Dutch headquarters, which generated nearly half of their electricity in 2022. They also prioritize ethical sourcing and eco-friendly standards among their suppliers and maintain a zero-tolerance policy towards human rights violations, ensuring all products remain cruelty-free. Furthermore, their commitment extends to product sustainability, with plans to source certified sustainable palm oil and utilize recycled or certified materials for packaging. By 2030, they aim for all packaging to be recyclable, reusable, or refillable.

Keune's dedication to their people is evident through investments in better working conditions and benefits for their teams, reflecting a family-owned company ethos. This commitment aligns with their broader mission to take responsibility for the planet and future generations, emphasizing positive, lasting change and sustainable growth. Through initiatives like their Sustainability Newspaper and updated Keune Cares strategy, they prioritize enhancing well-being, sustainable production, and product quality. Additionally, Keune proudly declares its cruelty-free status and support for a vegan lifestyle, offering vegan hair products within their product lines, such as the So Pure line.