Dyson Brand Story | Paramount Beauty

The Dyson Approach

Dyson solves problems others tend to ignore. To solve real-world hair care problems like protecting natural shine and smoothness while preventing extreme heat damage, Dyson created state-of-the-art laboratories. Even inventing new methods of testing to analyze 1,010 miles of real hair. The end result was a new kind of hair dryer and hair straightener for salon professionals.

Hair care, Re-engineered

Dyson is designed to help protect your client’s hair from extreme heat damage with intelligent heat control every time you style for hair that shines. Dyson professional hair dryers and professional hair straighteners help salon owners and stylists wherever their work takes them, from the salon or studio suite to backstage, the runway and beyond.

Built on Lean Engineering

Doing more with less is part of Dyson’s DNA. As engineers, they are relentlessly dissatisfied and look for problems to solve, whether it’s through their pioneering technology, their spaces, their philanthropic activities, or education, it’s essential that sustainability is at the center of Dyson. From day one they have used science, engineering, and behaviour change to reduce their impact and that of their products.

Dyson HEPA Cool Formaldehyde™

Dyson’s most advanced filtration system combines a precise, solid-state formaldehyde sensor with a unique catalytic filter that continuously destroys formaldehyde.¹And the 360 HEPA H13 filter captures 99.97% of particles as small as 0.3 microns. Dyson purifiers have powerful Air Multiplier™ technology to purify the whole room.² The Dyson HEPA Cool Formaldehyde™ projects over 77 gallons of purified air, is Energy Star Certified, and automatically senses, captures, and traps pollutants for cleaner air.

^1.Third party full machine testing based on GB/T 18801-2015 formaldehyde cumulative clean mass testing with continuous injection until plateau of formaldehyde CADR is achieved. Results may vary in practice.

^2. In maximum setting. Tested for air projection (DTM801) and purification coverage in a 2860ft³ room (TM-003711). Capture rates vary.

Dyson Supersonic™ Hair Dryer

The Dyson Supersonic™ hair dryer is engineered to protect hair from extreme heat damage, with the fastest drying and controlled styling to help increase smoothness by 75%, increase shine by up to 132% and decrease frizz and flyaways by up to 61%.* Dry and style every hair type – from straight and wavy, to curly and textured – with five styling attachments. Each is engineered for even heat distribution, precise styling, and fast drying. With the motor in the handle, the head can be shorter – allowing you to be more precise during close up styling. The Dyson digital motor V9 is acoustically tuned to reduce noise and be less intrusive in salon environments.

*vs. naturally dried hair. Results may vary by hair type.

Dyson Corrale™ Straightener

Their latest hair care technology, the Dyson Corraleᵀᴹ hair straightener, is the only straightener with flexing plates that shape to gather hair. Their manganese copper alloy plates flex around your hair to gather it. This extra control allows you to create the same style but with ¹less heat - and half the damage. The Dyson Corraleᵀᴹ hair straightener also offers cord-free versatility and intelligent heat control that responds to the thickness, texture, and length of your hair and automatically controls the temperature for optimal styling results.

1. Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on Corrale with flexing plates vs Corrale with solid plates.

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