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Kenra Brand Story

Here To Elevate Stylists

Kenra Professional is a purely professional brand dedicated to understanding and serving today’s stylists. Their passion is developing best-in-class innovations while delivering superior and reliable results. Kenra Professional strives to elevate the stylists’ artistry and craft. Their three unique brands, Kenra, Kenra Platinum, and Kenra Color, are each driven by the daily needs of stylists. A complete range of high-performance products combined with straightforward and accessible education gives stylists the confidence to address every client’s need.

What Kenra Stands For

Elevating haircare and color with Glamour, Allure, and Stylist Choice award-winning products, Kenra Professional proudly delivers 90 years of professional performance. They raise the digital standard with industry-leading professional education through weekly videos on their #1 Professional YouTube channel and always free virtual classes.

Social Impact & Responsibility

Kenra Professional proudly supports The Rapunzel Project and their mission to help save hair for patients undergoing chemotherapy. In addition, they are following Henkel Beauty’s 2025 sustainability mission. Kenra is proudly Peta Certified. They do not test ingredients, formulations, or finished products on animals of any kind. Kenra Professional pledges to be cruelty-free.


Experience superior performance in every styling and haircare situation. From their iconic Volume Spray 25 to their Brightening System, the Kenra line delivers the perfect solution to complete your look with lasting benefits.

Kenra Platinum

Elevate your artistry with high-end formulas, fragrances, and packaging - for unmatched styling & haircare. Stay on-trend with Kenra Platinum, featuring the highest quality ingredients & exclusive technologies to create truly impressive looks..



Kenra Color

Discover inspiring & trend-driven innovations for the utmost reliability with superior performance. From the just-out-of-beauty-school novice to the master colorist, deliver consistent, reliable results with Kenra Color.


Discover Kenra Professional