Liter Sale | Save up to 35% on Liters | SHOP HERE>

Schwarzkopf Brand Story


Schwarzkopf Professional started as a Berlin Family business, with a focus on reinventing hair. Today, their hairdresser community stretches globally with one common bond: an absolute passion for hair. Schwarzkopf creates cutting-edge products with relevant services with the help of hairdressers. Together, they bring you the latest hair trends, global education, and salon support programs, tailored and delivered by truly passionate people. Their partnership is all about adding real value to your salon business so you can stand out. Why? Because your success is all of our success.


At Schwarzkopf Professional, color has been at the heart of what they do for over a century. Developed with colorists for colorists, their extensive range of professional brands provides an inspirational selection of colors. Committed to staying at the cutting edge of fashion, Schwarzkopf colors feature strongly in the Essential Looks Collection - ensuring salons keep their finger firmly on the pulse.


With a diverse variety of hair products and care regimes available, Schwarzkopf Professional has a solution for all hair types. From brunette to blonde, thick to thin, dry to color-treated, a collection of different hair treatments are available to combat and reduce the effects of mechanical, environmental, heat, humidity, and chemical influences. So replenish and let the hair care technologies in their salon-exclusive products pamper hair and give it the care it needs.


Schwarzkopf Professional has been developing products for hairdressers for over a century and always seeks out future trends, looks and innovations to bring you all the latest styling products to create fantastically finished hair. Schwarzkopf’s assortment of styling products has been carefully crafted to help you produce different looks and reveal true individuality for every styling need. Your creativity holds no bounds!

Discover Schwarzkopf Product Lines