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Vicious Curl Brand Story

A New Curl Order

Vicious Curl was founded with a simple objective in mind: determination for creating high-quality, high-performing hair care products exclusively for curly hair. Vicious Curl knows what it's like to live in a world that believes only straight hair can have fun. They get frustration of not knowing which product work best to cleanse, moisturize, and shape your curls. Vicious Curls know the ABC's and 123's from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.

Healthy Hair & Scalp

Created with a hand-selected batch of superfruit botanicals and other natural ingredients, Vicious Curl products are packed with antioxidants and weightless moisture.
As free radicals try to attack our hair and scalp, the shield formed from antioxidants deflects the damage and protects curls from anything that could put a damper on their day. These superfruit botanicals work double-time tending to the wounded cells to repair and revive them. All that's left is healthy hair and healthy scalp environment, free from buildup. With our frizz-fighting and nourishing ingredients that close the cuticle and lock in moisture, hair can stay bouncy and hydrated for all-day vicious curls.

Unapologetically Real

Leveraging the know-how and experience working with natural curls, VC's expert stylist-developed products help maintain curl integrity so you can keep living boldly with beautifully unpredictable hair.

Styling curly hair can be difficult and daunting, but with a little patience and assistance from our pros and products, we know you can master your signature style.

Style Expression

In today's society, your hairstyle can help define and represent your personality. Vicious Curl helps bring out your inner curly girl with confidence and pride, achieved through salon level results created at home.

We invite you to be bold, be daring, be free, be inrreverent, be confident, and best of all, be your naturally curly self.


Your hair tells a story; Vicious Curl can help with the details.