Joico InnerJoi Preserve Protective Milk is a wellness wonder that detangles hair and helps preserve hair color. It is formulated with naturally derived ingredients like beetroot extract and raspberry-seed oil which have been developed specifically for fade-fighting.

Features & Benefits:
97% naturally-derived ingredients*
Detangles & nourishes hair
Protects from thermal damage up to 450°F or 232°C

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Apply to clean, damp hair.
Comb through.
Style as usual.

KEY INGREDIENTS:
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.
RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E.

Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Phenoxyethanol, Behentrimonium Chloride, Parfum (Fragrance), Dicetyldimonium Chloride, Rubus Idaeus (Raspberry) Seed Oil, Isopropyl Alcohol, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Lauryl Glucoside, Sodium Gluconate, Ethylhexyl Olivate, Caprylyl Glycol, Lactic Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Squalane, Sodium Benzoate, Potassium Sorbate, Lecithin, p-Anisic Acid, Benzoic Acid, Dehydroacetic Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone, Linalool, Benzyl Alcohol, Citronellol.