Joico HOLD HERO is an ultra hold and mega shine hairspray that give 7 days of hold and shine. This spray is wind resistant up to 25 miles per hour without a tacky, stiff texture or visible flakes. Hair is humidity and frizz resistant for up to 72 hours and thermally protected up to 450°F. It features a fresh, modern scent of crisp black currant, soft jasmine and warm sandalwood.