Kenra Professional Platinum Prime Shampoo was designed for daily use to rinse away product buildup and create a clean canvas for styling your next signature look. This shampoo is a gentle cleanser enhanced with Velvet Flower that improves manageability and encourages elasticity for optimal styling.

Features & Benefits:
Style-enhancing cleanser to prime for ideal styling
Enhanced with Velvet Flower to gently cleanse & improve manageability
Color-safe formula encourages elasticity for optimal styling
Formulated without added sulfates parabens and sodium chloride

Massage and lather into damp hair.
Rinse thoroughly.
Follow with Kenra Platinum Prime Conditioner.

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL GLUTAMATE, CETRIMONIUM CHLORIDE, GLYCERIN, GLYCOL DISTEARATE, POLYQUATERNIUM-7, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, FRAGRANCE (PARFUM), DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-150 DISTEARATE, CITRIC ACID, PHALAENOPSIS AMABILIS EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, AMARANTHUS CAUDATUS SEED EXTRACT, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE