The Pravana Purify & Revive Cleanse is a color-safe shampoo that is powered by plant-based Lactic Acid to instantly remove build-up without stripping the hair of moisture. It can be paired with any PRAVANA conditioner for a custom haircare routine and doubles as a backbar item and retail item for clients to use at home. 

Wet hair and lather. Rinse thoroughly. Repeat if necessary.

AQUA / WATER / EAU, SODIUM C14-16 OLEFIN SULFONATE, DECYL GLUCOSIDE, PALM KERNELAMIDOPROPYL BETAINE, DIMETHYL LAURAMIDE/MYRISTAMIDE, SODIUM CHLORIDE, LEVULINIC ACID, GLYCERIN, POLYQUATERNIUM-10, FRAGRANCE (PARFUM), LACTIC ACID, GLYCOL DISTEARATE, POLYQUATERNIUM-7, LAURETH-4, SODIUM GLUCONATE, BENZOIC ACID, CETRIMONIUM CHLORIDE, COCAMIDOPROPYL BETAINE, HEXYL CINNAMAL, BENZYL SALICYLATE, SORBIC ACID, LECITHIN, METHYLPARABEN, HYDROLYZED JOJOBA ESTERS, COFFEA ROBUSTA SEED EXTRACT, PROPYLPARABEN, POTASSIUM SORBATE, TRISODIUM EDTA