Color Charm Permanent Color

Wella Color Charm Permanent Hair Color saturates, penetrates, and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Here's how it works:

Saturates- Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
Penetrates- The gel penetrates the hair shaft to deliver vibrant color molecules.
Fuses- The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
The Result- Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

Features & Benefits:
Long-lasting, fade resistant results with Liquifuse technology
Excellent gray coverage covers the most resistant grays
Economical 1:2 mix ratio
Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
Up to 60% more conditioning than the leading competitor
Up to 43% more shine (vs. untreated hair)

Mix Ratio: 1 part hair color, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed-decoration: Tips for achieving optimum coverage on gray hair:

1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.
2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.
3. Mix with 20 Volume Wella Color Charm Developer
4. Apply generously starting at the area with highest percentage of gray or most resistant
5. Process for 30 minute, extend to 45 minutes if needed.
6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural
7. Please follow manufacturer's packaged instructions.

Liquifuse Technology