DevaCurl was born in the salon 25 years ago. In the past, their main focus has been on providing a moisture foundation to dehydrated waves, curls, and coils. But now, both our consumers and hairstylists alike are expressing themselves and their curls in many different ways through blowouts, protective styles, color, heat styling, and more. This is why DevaCurl introduced Curl Flexibility™. DevaCurl enhanced their existing products and added brand new categories/products to help meet the needs for healthy-looking waves, curls, and coils!