Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So, Joico thought it was only fair to give their favorite redheads their very own shampoo. Joico Color Infuse Red Shampoo gently removes impurities, while infusing hair with rich color.

Features & Benefits:
Instantly reignites your red
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair
Controls static
Paraben-free

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Infuse Red Conditioner for best results.

KEY INGREDIENTS:
Red Pigments
Directly attach to the hair and instantly boost red tones.

Green Tea Extract and UV Absorbers
Help fight fading and tonal change to keep color looking great.

SmartRelease Technology
Joico's one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.