Schwarzkopf Professional BLONDME Bond Repair Purple Shampoo gently cleanses and nourishes the hair while neutralizing yellow undertones and helping to prevent brassiness. This formula uses BOND REPAIR TECHNOLOGY. Enriched with Almond Oil and Cornflower, the formula delivers targeted levels of cool pigments to maintain a fresh cool tone direction for improved blonde clarity, without changing the hair color. Restoring radiance and shine, it strengthens the hair by building inner hair bonds, repairing damage equivalent to two lightening services after just one use.