NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair- guaranteed!

Introducing the NEW Enhancing Line for straightened hair and hair extensions. Enhance your hair and extend the life span of your straightening treatment and keratin bonds with New Enhancing Line. Enriched with Kernox-T™ Patented Technology, this uniquely formulated aftercare solution keeps straightened hair and hair extensions looking and feeling healthy and beautiful for longer.

Can you relate to these thick hair problems? If so, maybe you’ll benefit from the Keratage White Line, designed to revolutionize your blow-dry time.