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Davines Brand Story

Davines World

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating our own brand of Davines hair care products exclusively for salons. Davines is proud to be a B Corp and have an international presence in more than 90 countries with a multicultural staff. In addition to the main office in Parma - the Davines Village - we have offices in New York, London, Paris, Mexico City, Deventer (Netherlands), and Hong Kong.

Beauty + Sustainability

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating our own brand of Davines hair care products exclusively for salons. Davines is proud to be a B Corp and have an international presence in more than 90 countries with a multicultural staff. In addition to the main office in Parma - the Davines Village - we have offices in New York, London, Paris, Mexico City, Deventer (Netherlands), and Hong Kong.

Natural Ingredients

At Davines, every product is born from intuition and is processed with an artisan spirit using the most advanced cosmetic technologies. The formulas in Davines products favor the use of ingredients of natural origin, are generated with renewable electric energy, and packaged in minimizing the environmental impact, inspired by the ideal of Sustainable Beauty as an inseparable unity between Beauty and Good.

OI

Davines’ best-selling, award-winning OI collection is a product range dedicated to absolute beauty for all types of hair and skin. The OI family acts as both a daily routine and styling agent that instantly makes hair softer. Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash.

Heart of Glass

Davines’s best-selling, award-winning OI collection is a product range dedicated to absolute beauty for all types of hair and skin. The OI family acts as both a daily routine and styling agent that instantly makes hair softer. Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash.

 

 

Essentials Haircare

The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness, and daily care. Essential Haircare is the perfect expression of Davines’s strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet. Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

 

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