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Featured Salon

Salon Feature: Wild Roots


With 12 years of experience, Karlene, Elisa, and Jaime have been making a difference in the beauty industry. In this interview, they will share their thoughts on the salon business, their favorite products, and their passion for making their clients happy.

Q: What is your favorite part of the beauty industry?

Karlene: For me, it's the instant gratification. I love making people feel better. There's nothing quite like the feeling of seeing someone's mood instantly lift after a great cut or color.

Elisa: I love the creativity of it all. The beauty industry is always changing, and there's always something new to learn or try.

Jaime: Training the next generation is very inspirational. Education and Other salon owners and especially our summit coach.

Q: What inspired you to open your salon?

Karlene: We were working at a salon where the owners were fighting and going separate ways. We decided to take the leap and start our own salon.

Elisa: It was a scary decision at the time, but we haven't regretted it for a moment. We love our salon and our staff.

Jaime: We're not just business partners, we're also friends, co-workers, and family. Now we're all mothers too, so our priorities have shifted a bit. But we still strive to be better every day and provide the best service possible to our clients.

Q: What are your favorite products to use on clients?

Karlene: We carry Brazilian Blowout and Pravana Color, which are both amazing lines. Personally, I love the Brazilian Blowout shampoo and conditioner, as well as the bonding spray.

Elisa: I can't live without B3 and the smoothing serum. They work wonders on all hair types.

Jaime: My go-to products are the Brazilian Blowout straightening balm and the bonding spray. They really help to keep hair looking smooth and shiny.

Shop Brazilian Blowout and Pravana now to get Wild Roots' favorite products.

Q: What are your plans for the future of Wild Roots Salon?

Elisa: We believe highly in continuing education, so we'll always be on the lookout for new products and techniques to improve our skills.

Jaime: We want to keep providing the best service possible to our clients and make them feel amazing every time they leave our salon. That's our ultimate goal.

Thank you to Wild Roots Salon for taking the time to chat with us about their salon experience. With their passion for the beauty industry and dedication to their clients, it's no wonder their salon has been a success for over a decade. We look forward to seeing what the future holds for this talented trio.

Stop by or follow them on instagram at @wildrootshairsalon

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