Yarelis Ur ina owns Yare Beauty at 12451 South Orange Blossom Trail, Suite 129 in Orlando Florida.


Yarelis has been in the beauty industry for 14 years and has owned her own salon for the last year. She is a cosmetologist and powder brows permanent makeup artist. What pushed Yarelis to open up her own business was struggling during Covid while being a single mother and needing a flexible schedule. Though running her own business is hard work, it’s what makes her the happiest.

What made you pursue the beauty industry and what is your favorite part?

Since Yarelis was young, she always loved doing hair. This is what influenced her career in the beauty industry. Her favorite part about this industry is being a part of the transformations. She said, "Over the years, I’ve always been committed to making our devoted customers look stunning and feel their best." Helping clients feel beautiful and confident is what motivates her.

What Inspires You?

Yarelis is most inspired by her three children.

What lines do you carry?

Yare Beauty carries Schwarzkopf, Moroccanoil and K18 retail lines. The salon also specializes in Schwarzkopf color lines. With Schwarzkopf’s unique color range, Yarelis is able to overcome most blonde challenges, offering great quality and flexibility that can be tailored to her clients' individual needs. Developed with colorists for colorists, Schwarzkopf's extensive range of professional brands provides an inspirational selection of colors.

What are your go-to products?

Yarelis favors K18 products. K18 specializes in hair repair technology for true, science-backed damage control. The K18 collection renews hair from the inside to heal damage by repairing the broken polypeptide (keratin) chains responsible for hair's strength and elasticity.

The K18 Pro mist is a pre-service treatment that has the ability to prevent breakage and improve hair elasticity. The mist restores hair strength, softness, smoothness and bounce before chemical treatments and has been a great add-on to color services.

What have been your keys to success?

Patience, discipline and passion.

Stop by or follow them on Instagram at @hairby_yarebeauty
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