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Explore more of the hair and beauty world with new products, techniques, and styles brought to you by Davines, Joico, and Aloxxi.

Discover the Mask with Vibrachrom by Davines.

Vibrachrom technology contains the best virtues of the natural, cosmetic, and textile world. From the natural world comes Quinoa Protein Extract, which increases the retention of color and compacts capillary fibers, saturating the empty spaces, making the hair extremely shiny and allowing the color to last longer. From the cosmetic world comes a conditioning agent rich in Omega 9. A vegetable fatty acid that forms a lipid film, nourishes the hair, closes the cuticles, and causes a greater refraction of internal and external light, ensuring a high conditioning effect and extreme shine.

The Davines laboratories were inspired by the textile world trying to understand how color is intensified in delicate and natural fibers like silk. From their research, Davines was able to introduce color and technology never before used in cosmetics. This technology is based on a Phospholipid Carrier which facilitates uniform penetration of the pigments and active ingredients into the hair structure. This ensures a high conditioning effect, color durability, and uniform saturation of color in the hair. To find out more, watch the video below:

Go Bold with the Northern Lights Technique by Lorisa Love using Joico Color Intensity

It’s almost that time of the year where you can see the beauty of the bright Northern Lights! Let’s take that inspiration to the salon. Larisa Love shows how to electrify client’s hair with those magnetic True Blue and Kelly Green Tones from Joico’s Color Intensity line to recreate the impact of the stunning phenomenon. Watch her inventive technique and Joico’s products collide:

Aloxxi Hair lands the cover of American Salon’s September Issue

Did you see the beautiful ethereal effects from Aloxxi on the cover of American’s Salon September Issue? We can’t get enough of the different vibrant colors combined together to create masterpieces on different hair types. Check out the fun they had behind the scenes as they explored the wonder of color.

Join the fun and start creating memorable styles with these brands and more available at Paramount Beauty.

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