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Inside Paramount Beauty

Recapping Runway 2019


Some of the industry’s hottest artists were at Runway, including Vivienne Mackinder, Kim Vo, Ammon Carver, Mirza Batanovic, Mark Mileti, Zoe Carpenter and more. They kicked off the event with private, intimately-set classes where they shared their latest color, cut and styling tricks and trends.

Exclusive deals were available for purchase at the show all day (BTW, stay tuned for this Friday’s Flash Sale; we’ll share something exclusive from Runway) along with product samples and a fun photo booth! (That’s Aloxxi workin’ it for the photo below.)

An unbelievable gift box was filled with gifts from the amazing brands that attended the show. It also included over ten coupons for our website only available to Runway attendees.

Speaking of unbelievable, Schwarzkopf class attendees not only got amazing tips from Kim Vo, “The Best Blonder in the Business” and @camouflageandbalayage Amy McManus, but the big surprise came when everyone was told to reach under their seat to see if they were one of the lucky few to receive a golden ticket for a large Igora Vibrance Collection gift box. Watch the video below to see the real surprise.

After lunch and cocktails, the Runway show began. Vivienne Mackinder inspired the crowd with her priceless advice for staying inspired and motivated as a stylist.

Each brand presented their beautiful collections, sharing their inspiration for each look. At the end, all artists and models walked the runway together in a powerful finale. We expect we’ll see you at Runway 2020!