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Trends Your Salon Needs to Know in 2017


Incorporate smoky hair color, bond builders and social media sharing into your salon’s strategy this year to stay on trend and on the path to smashing your goals.

We caught up with Brazilian Professionals’ Alfredo Lewis and b3 Brazilian Bond Builder’s Mustafa Avci who forecasted and predicted the trends your salon needs to know for 2017.

Alfredo Lewis, Brazilian Professionals Global Director of Education

Smoky Hair Color - “Fashion colors are getting bigger and bigger. We’ll be seeing more muted, smoky, beige and nudes this year, almost resembling lipstick colors.”


So I'm having one of those weeks where I am finding myself looking at hair pics for hours 😳 and I'm so inspired by all the work I'm seeing with @brazilianbondbuilder ❤️ Are you following @presleypoe 🤓??? #follow her! I am living for this rose 🌹 gold she created! 😍 #Repost @presleypoe with @repostapp ・・・ {Sweet Water}. The rose gold game is strong in this one. I love how multifaceted Rose Gold is, and that there are so many variances in application. This was achieved by lifting to a level 10 and toning with Pravana Express Tones equal part Pearl and Copper with 1/4 added clear 🌸👑 #pravana #btc #americansalon #imallaboutdahair #rosegoldhair #pdxstylist #pdx #theparlourstjohns #blonde #brazilianbondbuilder #hotforbeauty #hotonbeauty

A photo posted by LA Hair Stylist/Colorist (@alfredo_lewis) on

Bond Builders - “Bond builders are going to be in every single brand. That’s why everyone’s able to do the fashion colors.”

Smoothing Treatments with Curly Hair - “You can wear your hair curly with smoothing treatments. Some people think you can only wear your hair straight, but curly and wavy girls can also keep their curls with a smoothing treatment.”

Instagram-Famous Stylists - “The really famous stylists used to be the ones doing Madonna’s hair. Now, stylists are famous from Instagram, because people want to see it in everyday situations on everyday people. It looks more achievable.”

Mustafa Avci, Owner of Hair Salon M and Stylist for b3 Brazilian Bond Builder

Styling Vivids - “Nobody’s afraid of styling now. Styling vivids is going to be huge for 2017.”

Fashion Colors in the Mainstream - “We’ll see a lot of vivids, pastels and silvers on everyday hair. It used to be pink on the ends and that was shocking. Now it’s everything!”

Take your clients to the next level with b3 Brazilian Bond Builder. Login or register at Paramount Beauty to start shopping.

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