It’s simple. Shop at Paramount and get a free gift with your purchase. ParaPerks aren’t a foil packette or couponーthey’re full-size products, travel size duos, trios and more. But why would Paramount give away free products?

When Paramount has a new or best-loved product, they want to introduce you to a potential new favorite. “We offer well over 100 brands, with new products being added every day. People don’t have time to browse everything we have, and we don’t want them to miss out on what could be their next ‘can’t-live-without-it’ product. ParaPerks puts those products in their hands,” said Erin Flannery, Marketing Coordinator.

Though a new ParaPerks gift is offered every other week, they’ve already been disappearing fast (they’re available until supplies last). Here’s what’s been offered so far:

b3 Ionic Color Lock 4.75 oz.: Utilizes breakthrough bond building and ionic technology to help lock in week one color between appointmentsーfrom fashion colors to highlights and blonde tones. It also prevents color wash out and transfer onto fabrics, repels dirt and pollution, and cuts styling time.

Xfusion Best-Selling Shades Trio: Great for filling in updos, thickening thin hair and enhancing trendy undercuts. All natural Keratin "hairs" that bind to your own existing hair to instantly make your hair look fuller and thicker, filling in all thinning or balding areas in seconds. XFusion won't come off in wind, rain or with perspiration. It’s totally undetectable, even from as close as two inches.

The next ParaPerks will be on May 14th. While we don’t want to spoil the surprise, we’ll just tell youーit’s a good one. Check back on the 14th to make sure you get your ParaPerks!