Get patriotic for the summer season and purchase Valor Superfine Hairspray from Beauty & Pin-Ups. Paramount Beauty and Beauty & Pin-Ups together will donate a portion of the proceeds to Pin-Ups for Vets. 

Pin-Ups for Vets is a non-profit charitable organization dedicated to boosting veterans' healthcare, hospitals and personal well-being through sales of its pin-up calendars, which feature mostly female veterans dressed in classic pin-up styles. 

Jennifer Brofer, Marine Corps Veteran


Cici, Army Veteran


The Story Behind Beauty & Pin-Ups + Pin-Ups for Vets

As with all Beauty & Pin-Ups products, landing a perfect formula wasn't enough for CEO, Kenny Kahn. “Partnering with an organization that reflected our company’s continual mission to empower women is as important as creating outstanding products,” he says. “I met Pin-Ups for Vets founder Gina Elise and was instantly moved by the work she was doing with our nation’s veterans. As we developed Valor, we knew that partnering with her and supporting her incredible cause was paramount. We chose her as our pin-up for the product package, and are excited to launch in the patriotic summer season.”

In honor of the men and women who put their lives at risk in defense of our country, portions of Valor’s proceeds will go towards Gina’s cause.

“We found such power in Gina’s heroic mission,” Kenny says, “and we couldn’t deny the fit for us. Celebrating those who support America’s bravest is so important to us. And after all, brave is beautiful.”Pin-Ups for Vets founder Gina Elise poses for the Valor Superfine Hairspray product packaging.

Valor is a high hold, buildable, working hairspray that also doubles as a finishing spray. Purchase Valor from Beauty & Pin-Ups at Paramount Beauty to help out a good cause!