• Aloxxi - Color Re-Envisioned

    Learn to recreate blondes, brunettes and reds inspired by today’s hottest Fall and Winter trends. Aloxxi Artist, Sam LaBella, will showcase how to deliver a variety of impactful color applications and how to enhance them further with cut and style techniques to bring all your hair color visions to life.

  • Eufora - Live Your Art - Coloring Textured Hair

    From the pages of fashion magazines to runways around the world, textured hair is the style statement. Lisa Vann, Master Stylist, Colorist and Texture Pioneer, takes you on a journey through the artistry of coloring textured hair. You’ll explore color techniques, placements and formulations to achieve beautiful color on any texture pattern with confidence. Coloring textured hair demands a unique, inspired approach. Through live demos and a hands-on workshop, you’ll master:

    • New, customizable techniques designed for textured hair
    • How to purposefully break the rules when working with texture
    • The ins and outs of formulating for textured hair
    • Using natural texture patterns to craft color placements

  • Joico - JOICOLOR The L.A. Way

    Lace, Lights, Spotlight, Colormelt, 2-Step, Ice Cool Blondes–masterful techniques created by two of LA’s hottest colorists to deliver maximum dimension with ease. Learn why their approach is a growing obsession among the Hollywood elite. From Zoe Carpenter’s prestigious A-list clientele and Cherry Petenbrink’s starstruck film work, you’ll see firsthand how these two artfully leverage their creative techniques to create stunning, personalized, lived-in looks for some of their most discerning guests.

  • Keune - Color on the Rise

    Every woman has something divine about her and it’s time to show the world her true colors: rich, fierce and sparkling. Join the Keune team as we indulge in the latest hair color trends and empower you to enhance the natural beauty of your client. From quick tips and tricks, to formulation and technique, the NEW “Live your Divinity” collection will leave you feeling inspired and confident that you have total creative freedom on all hair colors and textures.

  • L'ANZA - The World of L'ANZA Color

    Transform your hair and your salon business with L’ANZA Healing Color! Discover the extraordinary benefits of hair color that heals, seals, and protects through proprietary Color Attachment Technology. Learn how and when to use Permanent, Demi Permanent and Demi Translucent Color and LiquIds. Explore the nuances and fundamentals of color and color formulation. Get crucial information on how to properly mix and formulate L’ANZA Healing Color to get gorgeous, true-to-tone results for your clients.

  • Schwarzkopf - True. Beautiful. Honest. and Essential Looks

    It’s truly unique. It’s beautifully authentic. It’s genuinely honest. We invite you to join our #craftcoloristconversations with Rossa Jurenas and Joey Foglio to experience authentic color and techniques. Discover how to create color for your guests that makes them feel truly unique, beautifully authentic and honestly gorgeous! It’s tbh – true beautiful honest. #BEtbh.