Soul Beautiful started in the heart of a young girl who spent her adolescence watching her mother battle cancer.

Watch videos and learn more about some of our favorite brands at Paramount!

The latest “Conversations at the Color Bar” from b3 Brazilian Bond Builder features Wes Palmer (@wesdoeshair) and Kasey O’Hara Skrobe (@hairbykaseyoh).

The latest “Conversations at the Color Bar” from b3 Brazilian Bond Builder features Jenny Strebe (@theconfessionsofahairstylist).

Pick your passion and reinvent your style! Spring is in the air and the new issue of Eufora Magazine is blossoming with innovation, inspiration, and salon opportunities.

The latest “Conversations at the Color Bar” from b3 Brazilian Bond Builder features Rebecca Taylor (@rebeccataylorhair on Instagram).

The newest Eufora products, techniques and tips are available with the January – March 2017 Eufora Magazine.

The latest “Conversations at the color Bar” from b3 Brazilian Blowout features Ash Fortis (@xostylistxo) and Laura Kaszoni (lalasupdos).

The latest “Conversations at the Color Bar” from b3 Brazilian Bond Builder features Mustafa Avci (@mustafaaavci on Instagram).

This historic collaboration between the health and beauty industries is now a movement and a mission where Beauty and Wellness meet to enhance the lives of those living with cancer.

Take our quiz on Reuzel for a chance to win free tickets to the Schorem Live Tour!

Have your head lice IQ schooled. Those facts you knew about head lice? Yeah, they’re false.

The latest “Conversations at the Color Bar” from b3 Brazilian Bond Builder features Iris Smith and Josie Vilay.

The latest “Conversations at the Color Bar” features Patricia Nikole, better known as @paintedhair on Instagram.

Add smoothing clients, bring in extra revenue, increase your service offerings and take advantage of our Brazilian Blowout promotion at Paramount Beauty.

Submit your video to become a Reuzel Scumbassador. Maybe you’ll be that one special person they’re looking for to represent their rebellious brand.

b3 Brazilian Bond Builder’s video series, Conversations at the Color Bar, features Haircolorist Aura Friedman for its latest installment.

Katie Meade is the first model with Down syndrome to be featured as the face of a beauty campaign. We support Beauty & Pin-Ups and Katie Meade. Way to go!

See photos from the Behind the Lens class at the Moroccanoil Academy in New York, which includes a photo shoot with professional models and photographer.

Joico Lumishine won Favorite New Haircolor Line at the 2016 Stylist Choice Awards, hosted by BehindTheChair.com.

Watch the new Conversations at the Color Bar, with Linh Phan and Rickey Zito, for b3 Brazilian Bond Builder.

Join the Eufora Annual Makeover Madness Contest by transforming your clients 2015 look into a new, vibrant 2016 style. Capture the before/after to enter!

Daniel Moon, Colorist from Andy Lecompte Salon, talks about Brazilian Bond Builder in the new video series, Conversations at the Color Bar.

Keep your client’s hair healthy during their color service with Eufora Color Elixir, available on Paramount Beauty starting January 1.

As if holiday traveling isn’t hard enough, you also have to worry about the effect that traveling has on your skin. Repechage Algo Mist can help with that.

We often explain "why" but not "when" you should use professional hair products. Whether your hair is wet, damp or dry, here's when to use certain products.

Hair loss is very common but nobody talks about it. Break the silence and give your client hair loss solutions on how to make hair appear more voluminous.

Keeping your hair smooth is pretty hard, especially when you wear ponytails. Learn how hair ties damage your hair and find ways to prevent breakage.

Fuel, a new brand with Paramount Beauty, shares unique and helpful advice for stylists on Facebook. #TipTuesday is just one of their social media efforts we applaud!

Can you relate to these thick hair problems? If so, maybe you’ll benefit from the Keratage White Line, designed to revolutionize your blow-dry time.

What makes curly hair happen? Learn how genes, follicle shape, hair bulbs and hydrogren and disulfide bonds create curls in the hair so you can treat it properly.

Whether you're using oils as a pre-shampoo treatment, conditioner or just to add a little shine, they do an amazing job of coating the strands and protecting them from heat styling tools.

How damaged is your hair? Do you need a trim or cut? Use this quiz as a guide to help you shop for products that will give you the healthiest hair possible!