K18 Brand Story | Paramount Beauty

Reverse Damage in 4 Minutes

A worldwide phenomenon that has even celebrities obsessed, K18 has taken the beauty industry by storm. The K18 brand is dedicated to fearless innovation in hair repair technology for true, science-backed damage control. K18 renews hair from the inside to heal damage by repairing the broken polypeptide (keratin) chains responsible for hair's strength and elasticity. This restores strength, softness, smoothness, and bounce.

Biometric Hairscience

Biomimetics is the practice of learning from and mimicking nature. Unlike conditioning treatments that coat hair with superficial hydration and sheen or other repair treatments that temporarily patch damage, K18 took the radical path of biotech.

After over 10 years in the lab scanning and testing, their scientific team discovered a unique sequence capable of restoring hair to its original youthful state. They had developed their patented molecular breakthrough: K18Peptide™. Learn More Here

The Results

By repairing the structural integrity of the hair, not just temporarily repairing bonds, K18 truly renews dry, brittle hair and restores strength, softness, and bounce for hair. It only takes 4 minutes to achieve hair that looks and feels like it did in its original, undamaged state before bleaching, color, chemical services, and heat. With just one salon treatment, hair is restored to 91% original strength and 94% original elasticity.*

*Results may vary depending on hair type, quality, and history.

Featured In & Awards

Before & Afters

In-Salon Services

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