Joico InnerJoi Preserve Shampoo harvests the power of raspberry seed oil and beet root extract which have been developed specifically for fade-fighting. Give your color-treated hair just the care and protection it needs to stay salon-vibrant longer.

Features & Benefits:
90% naturally-derived ingredients*
Preserves the life of your haircolor
Gentle cleansing
Free of SLS/SLES sulfates**

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Apply to wet hair.
Lather.
Rinse.
Follow with Preserve Conditioner.

KEY INGREDIENTS:
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.
RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E.

Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Isoamyl Laurate, Propanediol, Propylene Glycol, Rubus Idaeus (Raspberry) Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Jojoba Esters, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Squalane, Methyl Oleate, Potassium Sorbate, p-Anisic Acid, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.