Joico: The JOI is the Journey

Four masters unveil how they artfully leverage color, cut and design to skillfully shape refreshing yet commercially modern “must-have” looks. See “step-by technical-step”: shadow rooting, color contouring and balayage plus styling.

Jaime Hernandez specializes in precision cut, color technique, styling and long hair dressing. He serves as an inspiration to his peers and fellow beauticians, all while honoring his family legacy of enhancing beauty.

Jorge Morales specializes in precision cut, color techniques, styling and long hair dressing styles, braids and updos. His works of art have been highlighted in events like fashion week, and are also highlighted within the Latin-American community.

Mark Mileti has spent the better part of the last three decades devoted to the art of hair color. By working closely with Beth Minardi, first as her protégé and then as her Color Director, he has established himself as one of New York’s most sought after colorists.

Zoe Carpenter works at the esteemed Kim Vo Salon in Beverly Hills. She has expanded her role with Joico and now represents the entire family of Joico brands offering a true JoiColor experience.

Tools Needed: No tools needed.

Dates/Times Locations Events Prices
9:30 AM
4:00 PM
  • Hilton Long Island
  • 598 Broadhollow Rd.
  • Melville, NY 11747
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Joico: The JOI is the Journey

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