July/August Promotions

What's New

NEW! B3 Bond Builder


Wait...what does b3 Brazilian Bond Builder do, exactly?

I've been hearing about this B3 Brazilian Bond Builder stuff and I'm still not quite understanding how it works.  Can you explain?

Sure it’s simple.  B3 Brazilian Bond Builder helps to reinforce the bonds of the cellular membrane complex, therefore preventing the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair.  

Okay, okay.  But I’m still confused.

Essentially, each layer of cuticle is held together with CMCs (cellular membrane complex) of which there are 3.  Think of it like double-sided sticky tape.  When you’re coloring or bleaching hair, in order to color the hair, you need to rip open (aka damage) the cuticle to deposit the color.  Then you close it back up and send your client home…with damaged hair.  Over time, those CMCs lose their strength and eventually break due to stress.  Never before has a hair manufacturer or scientist discovered how to repair and rebuild those bonds…until now with b3 Brazilian Bond Builder. 

Okay, now I’m following.  Tell me more.

It’s conveniently delivered into the hair shaft via a co-polymer and high-purity delivery system along with your color/bleach during the coloring process.  Because it’s formulated for use in all color services (bleach, hi lights, single process, vivids, ombre, etc.), we’ve created an easy-to-use, one-step system that mixes right into your color formulations; you apply and process the hair as you normally would.*  

Oooh, that’s exciting!

Yes! And the biggest benefit to the stylist and the client using b3 Brazilian Bond Builder is that there is NO ADDED PROCESSING TIME.  Simply mix in* and go about your normal routine without having to worry about rescheduling clients.

One step.  
No added processing time.  
Creative freedom for all color services.  
Oh, and did we mention that your client walks out your door with healthier hair than when they walked in?  

Win, Win.

*Please note that you mix according to the b3 Brazilian Bond Builder manufacturer’s instructions.  Detailed instructions can be found here.

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